PEMBERTON B.C. (CelebrityAccess) — Putting earlier concerns about nearby wildfires aside, The Pemberton Music Festival saw more than 115,000 music fans attend the event from Wednesday through Sunday.
Produced by Huka Entertainment, the festival featured 120 performances by 113 artists including Kendrick Lamar, The Black Keys, J. Cole, Tiësto, Hozier, Kid Cudi, Missy Elliott, Weezer, Jane's Addiction, and Broken Social Scene among numerous others.
The event also saw the debut of Huka.TV, a network of original, live, on-the-fly and taped programming that entertained fans from the festival's big screens and festival shuttles as well as online. Other additions to this year's event included a new water slide, a craft beer garden, a cinema with late-night movies and early morning cartoons, complimentary cold milk on the weekend for cereal and coffee, "grocery shuttles" for campers, surprise performances and more.
As well, the festival was also experienced by fans not in attendance through media such as Snapchat, which harnessed it's widepread social media app to capture the festival from an attendee's perspective. The festival own app proved to be a top-ten download on in the entertainment segment of Apple Canada's app store on July 17. An estimated 74% of festival attendees downloaded the app.
The event was also broadcast on satellite radio service SiriusXM, which carried interviews, special performances and other segments from the festival throughout the weekend. – Staff Writers