NEW YORK, NY (CelebrityAccess MediaWire) — Avon Products, Inc. announced a partnership with award-winning artist, Fergie.
In development now, Fergie will be involved in the development of the fragrance, including the scent, packaging, name and campaign. The fragrance will launch globally in August 2010 and in the U.S. in November 2010 and will be available exclusively through Avon Representatives worldwide.
"As Fergie's agents, we had one mandate for her own signature fragrance line, and that was to find an innovative gold standard beauty brand that understands her as an artist, but also understands her philanthropic side as well. There was no better beauty player in the world who fit the bill than Avon," said Sean Patterson, President of Wilhelmina, fashion and beauty agent for Fergie.
Fergie is the most recent partner to join the company’s premier fragrance portfolio. Avon’s other partners include Reese Witherspoon, Patrick Dempsey, Courteney Cox, U by Ungaro, Eon Productions for Bond Girl 007, Derek Jeter and Christian Lacroix. –by CelebrityAccess Staff Writers