A new revenue stream for artists and record labels has been launched. DiscLive is
making available live concert CDs for sale immediately after the end of a concert,
providing fans the opportunity to purchase premium, limited edition, one night only
CD pressings of concerts that they attend.
"For the past few years music industry revenues have been declining for both
labels and artists," said DiscLive CEO Rich Isaacson, former president and
co-owner of hip-hop label Loud Records. "Our business provides both parties a
new, risk-free opportunity to extend the investment on their brand."
"DiscLive has the means to provide these fans with not only a professionally
mixed recording but an individually numbered
collectable that they can treasure for years to come," DiscLive co-founder
David Blanchard adds.
DiscLive plans to go on tour with the band, allowing artists to distribute every
show and add a custom feel to each product, as opposed to shows recorded
simply because of the venue that they are at. "Because our team will be traveling
with the artists, we will be able to integrate tour specific bonus material and
random 'special edition' CD's, such as autographed copies and backstage passes,"
Blanchard says. "We want to provide an entirely new way for artists to provide for
their faithful
supporters."
Fans will be able to pre-order the limited edition CDs online, where they will be
given a unique barcode to claim their CD. In addition, kiosks will be located
throughout the venues so fans can order the CDs while at the show.
"We anticipate each edition to sell out quickly, so fans will want to get in early on
the deal," co-founder Jake Walker declares. "These collectables won't ever be
mass-produced, so it's a now-or-never proposition for the diehard fans."
Fans can also submit personal requests via for bands they would like to see
provide this service.
Sitting on DiscLive's Board of Advisers are: Jerry Blair, former Executive Vice
President of Columbia Records and President of Mariah Carey's MonarC
Entertainment; Sami Valkonen who was most recently Senior VP of new media
and business development at BMG; and Tomas Cookman, President of Cookman
International, a full-service Latin music company and founder of the Latin
Alternative Music Conference.
There has been talk of Clear Channel developing a similar concert CD product. Clear Channel had no comment.
