(CelebrityAccess MediaWire) — Emma Entertainment Holdings, Ltd with partner Poly Culture will bring exclusive music and sporting events to China, including a Whitney Houston concert on July 25 in Beijing at the National Olympic Sports Centre and the Backstreet Boys China tour in September. Emma has also secured the rights for five years as the exclusive ticketing company for the first ever ATP/WTA China Tennis Open to take place in Beijing September 10-26. Key players in the tournament are Serena Williams, Maria Sharapova, Marat Safin, Carlos Moya and Juan Carlos Ferrero.
With their exclusive partnerships, Emma is able to provide unparalleled support in bringing live entertainment properties to China. Emma will deliver international content in the form of live concerts, theatre, sports and theme attractions across various strategic service lines and assets in China.
"China offers an incredible opportunity in emerging entertainment culture," says Jonathan Krane, President of Emma Entertainment Holdings, Ltd. "We can bring our international expertise in entertainment, technology, and investment, and also have the opportunity to help bridge the cultures of China and the U.S."
Emma has partnered with Poly Culture & Art Co., Ltd., the number one entertainment promotion company in China, to produce events locally in cities across China. Poly Culture is a subsidiary of Poly Group, a multi-billion dollar enterprise under the Central Government. Emma and Poly Culture are actively bringing international entertainment events including pop and classical concerts, theatre, sports, theme attractions and family events into China.
Emma has also signed a partnership agreement for ticketing with Beijing Youth Daily, the largest media and newspaper company in Beijing, to provide tickets for concerts, theatre, sports and cinema. Established in 1949, Beijing Youth Daily is the most influential newspaper in Beijing and China with a daily circulation that exceeds 600,000. Emma's ticketing division, Emma Ticket, has secured a five-year exclusive ticketing rights agreement to be the official ticketing company for the first ever China Tennis Open to be held in Beijing, an ATP/WTA event starting in September. –Bob Grossweiner and Jane Cohen
