HOUSTON, TX (CelebrityAccess MediaWire) — Ticketing services provider ExtremeTix and their subsidiary Three Zebras Entertainment have announced the launch of The Venue Alliance, a member organization that aims to provide advocacy and access to top level programming to venues across the country.
The Venue Alliance hopes to offer smaller and mid-market venue in North America a coalition to help them land more and better programming for their buildings by leveraging buying power, offers of exclusive programming and low ticketing costs.
They also plan to help defray some of the costs of programming with targeting marketing, reduced risks and business liabilities and access to additional revenue streams.
"The venue operating environment is challenging but we feel we can improve member access to new revenue streams with content options," said Charly Garrett, President of ExtremeTix. "More programming equals more revenue and improved financial performance. No other company is willing to step up to this level of financial commitment to its members, period."
"This is an idea that will change the arena landscape," commented Patrick Leahy, former EVP & COO of Clear Channel Entertainment, Music Group and noted industry consultant. "Very few people in the industry can pull off something of this magnitude, but the teams at ExtremeTix and Three Zebras have the vision and the experience to make this successful for everyone involved." – CelebrityAccess Staff Writers