Dallas, TX (CelebrityAccess MediaWire) — It's amazing to see the impact a concerted effort can make in gaining desired results. We asked members of four different street teams to vote for their favorite artist…and the results speak for themselves. Teams using the Fancorps platform (Forever The Sickest Kids, Anberlin, Hit The Lights, and Ludo) grabbed the top four slots of the January 2009 Alternative Press Readers Chart. In addition, direct quotes from chosen team members were randomly selected by AP and included as well, a superlative accolade for the super fan.
"When we learned of the AP Reader's Poll, we saw it as the perfect opportunity to motivate Fancorps members of the street teams we administer to try and truly effect a tangible outlet," said Tony Edwards, Director of Sales and Marketing at Fancorps. "When the issue hit news stands and our teams had topped the chart we were thrilled and further re-assured that our efforts and system undoubtedly can return unquestionable results."
Fancorps is always asked, 'How do you know it is working?', or 'How can you tell if a street team is truly making an impact?'. As with most forms of marketing and advertising the street team is one piece of a larger campaign so exact impact is hard to measure. However, within the Fancorps community, members are required to provide concrete proof of their work so for most of the viral and grass roots campaigns we deploy we truly see the impressions gained. Additionally, the Fancorps application provides essential communication tools, content management, and multiple ways to incentivize your team members. All of which are imperative to organizing and managing a successful team.
To take your viral and street marketing efforts to the next level, Fancorps offers the 'Secret Service', an option for clients who wish to employ Fancorps to administer their team, develop unique viral and street marketing strategies, and oversee the day to day communication with the members themselves. "Like with the AP Readers Poll, we actively seek out opportunities for our Secret Service clients and develop unique & rewarding ways to motivate the members to achieve maximize exposure," says Fancorps Vice President G.I. Sanders. "It's become a big focus for us, and continues to garner excellent results."
2008 saw tremendous growth in Fancorps' Secret Service Roster. A few current clients include: Motley Crue, Buckcherry, David Archuleta, Ludo, 3 Doors Down, Shiny Toy Guns, Hinder, Erykah Badu, Anberlin, Alter Bridge, John Michael Montgomery, and Nikka Costa. –by CelebrityAccess Staff Writers
