FullAudio has launched MusicNow, its new digital music service that offers unprecedented ease-of-use and entertainment. Unlike any service to date, MusicNow is designed around 36 channels, each of which features exclusive music programming, and the unlimited downloading of individual music tracks. The service is available today at www.musicnow.com and through FullAudio partners Charter Communications, Clear Channel Communications, Earthlink and Microsoft's Windows Media Player.
MusicNow's 36 lifestyle channels offer subscribers the personal touch of a renowned music programmer who provides subscribers with quick and easy access to favorite standbys and guides them through new musical terrain. Each channel includes premium radio, hit singles, "TrackPaks" (programmed song collections), and entire albums and collections by leading artists. Channels also include hosted audio programs called "TrackTalks" that explore the history of the musical formats.
"With the launch of MusicNow, FullAudio is sealing its claim on New Enthusiasts, the market that is leading digital music to mainstream adoption," said Scott Kauffman, president and chief executive officer of FullAudio. "MusicNow is on the forefront of a dramatic market paradigm shift beyond the 'search and browse' database model developed by Napster and toward an easy-to-use, entertaining experience that's attractive to New Enthusiasts. We're pleased to offer them the easiest-to-use and most entertaining digital music service on the market."
MusicNow is the result of four years of research and development into New Enthusiasts' preferences. While digital music services to date have been structured like massive databases, trial listeners have compared MusicNow to a music magazine because it offers more enjoyment for less effort. No longer will busy consumers have to spend hours searching for their favorite songs and albums. Rather, they can sit back and enjoy expertly programmed collections or effortlessly explore new music.
MusicNow includes more than 200,000 songs from all five major labels–BMG, EMI, Sony Music Entertainment, Universal Music Group and the Warner Music Group–as well as the independent labels Koch and Sanctuary. MusicNow offers two tiers of subscriptions:
* Tier One: $4.95/month for premium radio
* Tier Two: $9.95/month for premium radio plus unlimited conditional downloads available for on-demand play online and offline for the duration of the subscription; 99 cent/song permanent downloads that can be burned to CD or transferred to portable devices.
