Gersh Agency Acquires Sports Firm

(CelebrityAccess MediaWire) — The Gersh Agency is making its first foray into the sports field with an acquisition of Beverly Hills sports management firm Steve Feldman & Associates.

The company represents athletes both on the field and in Hollywood.

“We can offer the athletes the full package,” David Gersh told the Los Angeles Times. “We view sports as just another branch of entertainment.”

Feldman will serve as senior vice president. Former NFL cornerback Toi Cook will serve as vice president of development and liaison with NFL players. Sports manager Josh Luchs will work closely with the two. The company’s client list includes the NFL’s Corey Dillon and Rodney Harrison of the New England Patriots and the San Diego Chargers’ Lorenzo Neal.

Talent agencies usually help find acting work as well as endorsement deals and licensing deals for the sports figures, but Gersh will be involved in every aspect, including brokering contracts in league sports. –by CelebrityAccess Staff Writers