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Harrah's May Change Name


LAS VEGAS (CelebrityAccess MediaWire) — The storied Las Vegas name of Harrah's may soon become naught but a memory. Or so say surreptitious informers who were close to weekend meetings of Harrah's brand managers and governmental relations officials who met this weekend at The Flamingo, the Las Vegas Journal-Review reported.

According to these alleged insiders, Harrah's corporate name will change to Caesars because of its international brand recognition.

Bally's will be henceforth called The Horseshoe.

A shopping and entertainment complex will be constructed near the Venetian

Prince and comedian Chris Tucker might become headline fixtures at Harrah's properties.

Could these rumors be true? Could Las Vegas become the Branson Missouri of the Gen X set? Only time will tell. – CelebrityAccess Staff Writers.