(CelebrityAccess MediaWire) — ICM is launching a global branded entertainment division, which will be headed by Lori Sale, formerly vice president of worldwide promotion for The Weinstein Company, effective March 7. Sale will report to ICM chairman and CEO Jeff Berg.
ICM will not represent brands, rather it will work with brands in creating entertainment opportunities for ICM's talent roster.
Prior to The Weinstein Company, Sale was executive vice president Worldwide Promotions at Miramax, where she oversaw national promotions, consumer products, product placement and corporate sponsorship for Miramax and Dimension films. — Jane Cohen and Bob Grossweiner