(CelebrityAccess News Service) – Infinity Systems, a leading manufacturer of high-performance loudspeakers and systems for home and car audio, has signed on as a supporter of the Farewell I tour of the Eagles and their charities. Infinity will maintain a highly visible presence at all of its 46 stops. The company’s name will be featured on signage at the venues, as well as on programs, tickets, advertising and other media. Infinity’s extensive support program will include national and local media and retail advertising, a Web site-based consumer sweepstakes and other activities.
Eli Harary, Infinity brand manager, noted: “We are truly honored to support the Eagles on their Farewell I tour. The Eagles’ drive for musical excellence along with their powerful emotional impact goes straight to the heart of their audiences. These are the very same qualities that Infinity has always aimed for in its line of high-performance audio/video products. Our commitment to the musical experience is both emotion and art, that’s why we believe the Eagles are a perfect match.”
In-store advertising will promote the Farewell I tour, provide consumers with information about the contest and direct them to the contest Web site. –edited by Bob Grossweiner and Jane Cohen