ITC And C/O Pop Announce Partnership

LONDON (VIP-NEWS) — In The City has agreed an extensive marketing and content partnership with c/o pop, the Cologne based German music and conference event.

This new agreement will see the two events working together on joint content, marketing and promotional activities. The deal also means that c/o pop will promote In The City in Germany with In The City working to raise the profile of c/o pop in the UK.

The first fruit of the new partnership is a joint ticketing initiative, which will allow UK based, early bird In The City delegates to attend c/o pop for just £60 plus VAT if they book via the In The City website at www.inthecity.co.uk/register. The package means delegates can register for both conferences for just £260 plus VAT before 31st May 2009.

c/o pop – the pop culture 2.0 convention – takes place in Cologne from August 13-14 and forms part of the broader c/o pop festival which takes place from August 12 -16.

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