Kennesaw State's Entertainment Business Program Taps Into Georgia’s Film And TV Industry

KENNESAW, Ga. (CelebrityAccess MediaWire) — Kennesaw State University’s Joel A. Katz Music and Entertainment Business (MEBUS) program has entered into an agreement with Senoia Enterprises, Inc., the company responsible for redevelopment of the small town of Senoia to provide a home base for the expansion of Kennesaw State's entertainment business program.

Senoia, recognized for its Mayberry-esque feel, has become a go-to location for film and television production in Georgia and has served as the backdrop for productions from "Driving Miss Daisy" to AMC's "The Walking Dead." Film and televsion in Georgia are responsible for $1.3 billion in wages and 22,843 direct jobs, including production and distribution-related jobs, if you believe the Motion Picture Association of America.

Film and television studios and production facilities near Senoia will benefit from this partnership when the MEBUS program begins offering a full range of entertainment business courses in the spring. This partnership will also pair Kennesaw State students with industry professionals, including ties to Senoia-area entertainment partners such as the Zac Brown Band, Camp Southern Ground, production companies, artists and post-production resources.

“This exciting partnership demonstrates the University’s dedication to preparing and educating students while working to develop programs that meet the demands of a growing and diverse marketplace,” said Kennesaw State Provost and Vice President for Academic Affairs Ken Harmon. “It is gratifying when an organization such as Senoia Enterprises recognizes the value of our programs, and we look forward to working with them to further grow Georgia’s burgeoning entertainment industry.” – CelebrityAccess Staff Writers

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