NEW YORK (CelebrityAccess MediaWire) — Live Nation has signed an agreement with speaker manufacturer Klipsch in a multi-venue naming rights deal.
As a part of the multi-year deal, Klipsch will get naming rights on two east coast venues, the 1,100 cap. Irving Plaza in New York and the 7,500 cap. Bayfront Park Amphitheater in Miami. Irving Plaza will henceforth to be known as Irving Plaza Powered By Klipsch and the Bayfront will be the Klipsch Amphitheater at Bayfront Park.
Additionally, Klipsch will sponsor the Lounge at New York's Gramercy Theatre as well as the VIP club Fillmore Miami Beach at Jackie Gleason Theater. The venues will also be provided with upgraded audio systems by Klipsch.
"Klipsch understands the power of music and works day in and day out to compliment the experience with premium sound solutions," said Maureen Ford, Venue Network President at Live Nation. "The brand ethos makes
this sponsorship alliance a great fit, enabling them to reach, engage and connect with live music fans and their customers at our venues." – CelebrityAccess Staff Writers