LOS ANGELES (CelebrityAccess) — The NFL team the L.A. Rams is reportedly in talks with telecom giant AT&T over naming rights for their new Los Angeles stadium.
According to Sports Business Journal, the team is seeking at least $30 million per year for at least 20 years for any naming rights deal, putting the cost of the stadium naming rights at an impressive $600 million.
The deal would almost twice as much as the company paid for naming rights for the Cowboys home stadium in Dallas.
If AT&T agrees to the price, it would shatter any previous NFL stadium deal and would be more than the rights paid for the last two NFL stadiums combined, CBS News reported.
