(CelebrityAccess MediaWire) — Lenny Kravitz continues his tradition as an innovator in the interactive world by launching television's first live broadcast to download program. ABC Television's late night talk show, Jimmy Kimmel Live, inaugurated an innovative relationship with Sony Electronics and Sony Connect to present a series of televised outdoor concerts and offer secure downloads of live music performances. Kravitz was the premiere performer on August
9.
Jimmy Kimmel Live is slated to present at least 22 high-profile music performances throughout the remainder of the year on the Walkman Stage – a new outdoor venue in Hollywood. Additionally, Jimmy Kimmel Live and Sony's Connect music store (accessible via connect.com) will offer "Kimmel Downloads" – live recordings from the show's music performances including many of the Walkman Stage concerts.
Kravitz's innovative efforts to bring his music to fans via the internet include such events as the first video download for both MTV.com and VH1.com, and in 2001, his song "Dig In," which was released as a commercial download, received a Grammy Award– a first in NARAS history.
"This is great news for Jimmy Kimmel Live viewers who will get to see performances from the world's best musicians on the most exciting arena in late night. For the entertainment community, it further demonstrates the show's commercial strength," said Duncan Gray, ABC's executive in charge of production.
Music fans will have the ability to purchase one-of-a-kind live recordings of songs by major artists following their taped performances on the show. The performances will be available for 99 cents per song at www.connect.com and ABC.com. Connect will announce the downloads on the Connect.com home page and via e-mail notifications to its customers; ABC and Jimmy Kimmel Live will spotlight the "Kimmel Downloads" during the show, in promos on the network and online at ABC.com.
"Jimmy Kimmel Live consistently showcases today's most popular and cutting edge music acts, and our relationship will enable music fans to purchase music that was previously unavailable, as well as exclusive live tracks that have never been aired," said Jay Samit, general manager for Sony Connect. "Most acts perform multiple tracks for the live studio audience that are not included in the live broadcast of the show. These tracks will also be available exclusively at connect.com." –Jane Cohen and Bob Grossweiner
