MELBOURNE, Victoria (CelebrityAccess) — Live Nation Australasia announced that they have struck a deal Virgin Australia that will see the airline become the promoter giant's official airline.
As a part of the partnership, Live Nation will work with Virgin Australia to facilitate air travel for touring artists. As well, the partnership will extend to sponsorship roles and Virgin Australia-branded experiences at Live Nation concerts and events.
The Virgin Australia partnership was brokered by entertainment partnerships agency, mixitup Australia, a Live Nation Australasia joint-venture company.
Roger Field, chief executive officer of Live Nation Australasia, said: "Live Nation is looking forward to working with Virgin Australia and its alliance partners to deliver a superior travelling experience for our touring entourages. Virgin Australia share our passion for music and entertainment.”