EDMONTON, Alberta (CelebrityAccess) — Oilers Entertainment Group has tapped Live Nation Canada to serve as the preferred promoter for the soon-to-be-opened Rogers Place and Winter Garden, as well as other live entertainment opportunities in the region.
The multi-year partnership will see Live Nation Canada providing programming and events at Rogers Place, as well as consulting on the venue before it opens.
As a part of the agreement, Ticketmaster will become the ticketing services provider Rogers Place. The 20,000-capacity venue will serve as as a home for the NHL team Edmonton Oilers and the WHL team Oil Kings and is due to be opened in time for the 2016-2017 season.
"Our partnership with Live Nation Canada is transformational for Oilers Entertainment Group . It places Rogers Place in the upper echelon of venues in North America and lays the foundation for future growth," said Oilers Entertainment Group CEO and Vice Chair Bob Nicholson . "We want Rogers Place to be an amazing venue for live entertainment and Live Nation Canada will help us achieve that goal. This is an important step in OEG's vision to become a global sports and entertainment leader and we are thrilled to have Live Nation as a partner." – Staff Writers