LOS ANGELES (VIP-NEWS) — Live Nation launched its new concert calendar Facebook app on Wednesday (May 2), which enables users to discover and share upcoming Live Nation events and all music/comedy shows ticketed through Ticketmaster in North America.
"It's based on recommendations and shows their friends are attending," Live Nation VP of social media marketing Gretchen Fox tells Billboard, noting that like the Ticketmaster app launched earlier this year, event suggestions are also based on listening activity through Spotify accounts with Facebook integration.
The concert calendar had been in private beta for the past six months and tested by about 10,000 users, Fox says. Live Nation conceived the app — including architecture, functionality and user experience — and its code was written by boutique development company Kremsa.
According to Billboard