LOS ANGELES, CA (CelebrityAccess MediaWire) — Live Nation introduced Live Nation Fast Lane, a new ticketing program that offers music fans the chance to, at no extra charge, enter ahead of the crowd to their favorite shows at Live Nation owned and operated venues when they purchase their tickets online through Live Nation Tickets on LiveNation.com .
Beginning June 25, fans gain Fast Lane privileges simply by going to LiveNation.com and buying tickets through Live Nation Tickets to the shows of their choice at any Live Nation owned and operated venue (subject to ticket availability for participating shows). Once their purchase is complete, fans will be given information on how to pass ahead of the crowd and go right inside via a special Fast Lane entrance.
“We want to reward music fans who purchase tickets through Live Nation Tickets via LiveNation.com with a special perk – being able to enter our venues first with our complimentary Fast Lane ticketing program,” said Nathan Hubbard, President of Live Nation Tickets. “With Fast Lane, general admission and lawn ticket holders will be more likely to get the vantage point they want for experiencing their favorite artists in a very close and direct way, while fans with reserved seats will get the convenience of not having to line up before the show. This is a great benefit for all fans, and especially for general admission ticket buyers.”
The new Live Nation Fast Lane program is entirely complimentary, and fans can enjoy FAST LANE privileges when they use Live Nation’s print-at-home ticketing feature, for which there is never a fee. For identification at the venue, Fast Lane feature distinctive Live Nation colors and branding and are available on a limited basis for participating shows. –by CelebrityAccess Staff Writers