LOS ANGELES (CelebrityAccess) — Live Nation has signed an extensive sponsorship agreement with Jägermeister that will see the alcohohic beverage maker cast as the official liqueur sponsor of six festivals including Electric Daisy Carnival (EDC) in Las Vegas and New York, as well as HARD SUMMER in Los Angeles.
Included in the agreement are product activations at Live Nation's EDM festivals, including sponsored DJ performances, a special viewing area with a raised deck and secret on-site experiences for fans that are unlockable through social media channels.
Live Nation and Jägermeister will also produce a 12-segment original content video series for Jägermeister called "The Art of the Craft". The series release will coincide with the various festivals and will feature artists who are playing at these festivals.
The agreement with Jägermeister includes the following festivals, with one additional date to be announced:
"EDM is the music of the millennial generation. We are looking forward to partnering with Jägermeister to create the most captivating onsite experiences at our festivals, and having our Live Nation Studios team produce compelling content for the millions of dance music fans that attend our events and enjoy our inventive content online," said Russell Wallach, president of media & sponsorship for Live Nation.- Staff Writers