INDIANAPOLIS, Ind. (CelebrityAccess MediaWire) — Live Nation Entertainment has signed a deal with Indiana Farm Bureau Insurance over naming rights to The Lawn at White River State Park, an amphitheater in downtown Indianapolis. The venue's new moniker is now the Farm Bureau Insurance Lawn at White River State Park.
Initially launched in 2004, the 6,000 capacity shed has become a major summer concert destination, hosting shows in the past by artists such as the Black Keys, Earth Wind & Fire, The Indigo Girls, and Ben Harper. The terms of the agreement were not disclosed.
Live Nation has lined up their initial list of artists for the 2012 season at the venue and shows on the books thus far include: Rise Against (May 4), WZPL Uncle Sam Jam featuring Demi Lovato and Hot
Chelle Rae (July 3), Umphrey’s McGee (July 7), O.A.R. (July 12), Florence + The Machine (July 29), WTTS 20th Anniversary show featuring Barenaked Ladies, Blues Traveler & more (August 12), 311 (August 14), The Dukes of September featuring Boz Scaggs, Donald Fagen and Michael McDonald (August 24) and the Avett Brothers (Sept. 30).
"Indiana Farm Bureau Insurance has always been a pivotal supporter of the Indianapolis community," said Maureen Ford, Venue Network President at Live Nation. "Their brand is a great fit for this sponsorship, enabling them to reach, engage and connect with live music fans and their customers at this venue." – CelebrityAccess Staff Writers