LOS ANGELES (CelebrityAccess) — Live Nation Entertainment and car rental company Hertz have extended their sponsorsing partnership through 2016.
The deal, which began in 2011 will see Hertz remain the the official car and equipment rental partner of Live Nation in the United States. Hertz branding will be featured across both the Livenation.com and Ticketmaster.com platforms, with special car rental offers for fans traveling to their live events.
In addition, Hertz and Hertz Equipment Rental Services will support the production and operational needs of Live Nation venues and festivals across the country.
"Hertz has enjoyed a mutually beneficial relationship with Live Nation and we're excited to extend our sponsorship for another three years," commented Hertz Chairman and CEO, Mark P. Frissora. "This collaboration enables Hertz to tap into and reward loyal music fans, offering special discounts and unique promotions while fulfilling car and equipment rental needs across the country of Live Nation's production teams." – Staff Writers