Live Nation's No Service Fee Gambit

LOS ANGELES (CelebrityAccess MediaWire) — Promoter Live Nation is eliminating service fees on more than five million lawn seats at venues across the U.S. as a part of a promotional effort starting on June 3 and running throughout the summer.

Dubbed "No Service Fee Wednesdays," the promotion will offer low-priced seats without service fees to hundreds of different concerts including Toby Keith, Nickelback, No Doubt, Coldplay, Rascal Flatts, The Warped Tour and numerous other major touring artists.

“Summer concerts are a great escape in these tough times,” said Michael Rapino, President and Chief Executive Officer of Live Nation. “Starting this Wednesday, Live Nation and the world’s top artists are making it less expensive for fans to see their favorite bands by waiving service fees on over five million tickets at www.LiveNation.com. We wanted to do something that had never been done before and “No Service Fee Wednesdays” provide incredible value to millions of music fans to attend the hottest concerts this summer.”

So-called service fees on tickets have become increasingly unpopular with fans in recent years and now comprise a substantial portion of the cost of a ticket and Live Nation has been looking at ways to streamline that process since the launch of their in-house ticketing service in January.

"The fan told us they just want to know up front how much the cost of the experience is going to be. We didn’t address that problem completely, but the first step was moving from fan's paying a service fee, you might pay a shipping and handling fee, maybe a print-at-home fee, delivery fee, etc, to consolidating it into a single up-front fee that is there as you cart your inventory," Live Nation's CEO of ticketing, Nathan Hubbard told Billboard. – CelebrityAccess Staff Writers

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