Loudeye Opens First Digital Store In Poland

(CelebrityAccess MediaWire) — Loudeye has opened the first digital music store in Poland powered by its OD2 services through the launch of a branded music store for leading Polish Internet portal Onet.pl. Loudeye currently operates digital music stores and services in more than 20 countries. The Onet.pl music store is available at plejer.onet.pl and includes both independent and major label music content. Onet.pl features over 200 different services and is one of the largest Internet portals in Europe.

Mariusz Biedrzycki, director of marketing communications at Onet.pl, said, "Our partnership with Loudeye's OD2 services allowed us to launch a world class music experience designed for all fans, regardless of their age and preferred type of music. We believe this will be a breakthrough in the distribution of legal music distribution in the Polish market and help Polish music fans connect with the music they love."

Philip Shepherd, Loudeye's business development manager in Europe, said, "The launch of the music site for Onet.pl reflects the increasing interest among brand and portal companies in using music experiences to deepen brand affinity, strengthen consumer retention and open up new revenue streams." –Jane Cohen and Bob Grossweiner

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