(CelebrityAccess News Service) — Major League Baseball Properties and Clear Channel Entertainment have entered into an agreement that MLBP has become an associate sponsor of Ozzfest 2003, Lollapalooza 2003 and 34 additional Clear Channel Entertainment's "Summer of Live" concerts. The alliance supports Major League Baseball Properties' integrated marketing program called "Access To The Show," with exclusive branding for the MLB Authentic Collection — the exclusive line of apparel, headwear and outerwear that is identical to what is worn by players on all 30 Clubs. The marketing program includes a national retail affiliation with Champs Sports and MLB Authentic Collection branding at each Lollapalooza and Ozzfest performance and in all tour advertising and marketing materials.
As part of the "Access To The Show" program, the MLB Road Show will travel to numerous Lollapalooza and Ozzfest tour dates through September. The MLB Road Show is a traveling Major League Baseball experience consisting of two 52-foot tractor-trailers with pitching and batting cages, a Cyber Ballpark attraction featuring the latest MLB video game releases, and other Major League Baseball activities and interactive exhibits. To further reinforce this unique branding program, the MLB Road Show vehicles will be outfitted in special "Access To The Show" decor which was designed to represent the spirit of this sports apparel-summer concert marketing program.
In addition to Lollapalooza and Ozzfest, the MLB Road Show will travel to as many as 34 Clear Channel Entertainment's "Summer of Live" music concerts at many of the 31 amphitheaters owned and/or operated by Clear Channel Entertainment.
National sporting goods retailer Champs Sports is the official retail partner for "Access To The Show." Champs sports will support the program with exclusive floor space, store entrance signage and television exposure dedicated to the MLB Authentic Collection, along with exclusive sweepstakes and radio promotions tied into Ozzfest and Lollapalooza concert dates.
"This relationship with Clear Channel Entertainment gives us a unique vehicle to market the MLB Authentic Collection to a very specific audience of entertainment-minded young people," said Tim Brosnan, executive vice president, Business, Major League Baseball. "The MLB Authentic Collection, above all else, is a line of fashionable sportswear and this 'Access To The Show' program gives us a great opportunity to promote this brand on a completely different stage and in a way that is unique and unusual in the sports apparel industry."
"As the exclusive professional sports sponsor of these popular music tours and by traveling to many Clear Channel Entertainment venues during other Smirnoff 'Summer of Live' concerts, Major League Baseball Properties will add excitement to the fans' concert experience all summer long," said Bruce Eskowitz, president, National Sales &Marketing, Clear Channel Entertainment. "The opportunity to feature the MLB Authentic Collection at these venues and live events greatly enhances MLBP's ability to literally touch the fans while connecting their passions for music and baseball – the great American pastime." – edited by Jane Cohen and Bob Grossweiner
