Marc Geiger has left ARTISTdirect, the company he helped form in 1996 and then took public four year later, and has gone back to the William Morris Agency in Los Angeles, effective June 9. Geiger will become senior vice president and agent in the contemporary music department. He is bringing no acts with him but is expected to sign new ones. Geiger will remain a member of the board of directors for the next three years at ARTISTdirect, where he was chairman.
Geiger started his agency career in 1984 at Regency Artists, which later became Triad Artists. At Triad, he repped such bands as Jane's Addiction, Pixies, New Order and The Smiths, among others.
Triad was acquire by the William Morris Agency in 1992. During his stint at WMA, Geiger was instrumental in the development of Lollapalooza with fellow agent Don Muller and Jane's Addiction frontman Perry Farrell. WMA today owns the rights to the festival which is relaunching this summer after a five year hiatus.