(CelebrityAccess MediaWire) —
As the official automobile partner of the Rolling Stones' A Bigger Bang concert tour in the U.S. and Canada, the Mercedes-Benz R-Class is being featured on-location at each concert arena from the tour's launch at Fenway Park in Boston to over 60 subsequent concert dates.
"This is a dynamic opportunity to showcase the all-new, breakthrough R-Class vehicle and its state-of-art harman/kardon sound system, with a band that has likewise been a lighting rod to rock-and-roll," says Carol Goll, general manager of brand experience marketing at MBUSA. "This initiative partners the energy and creativity of the world's most legendary band with the automotive industry's most legendary brand," Goll continues.
As part of its support of A Bigger Bang tour, Mercedes-Benz USA (MBUSA) will commission a one-off "signature" edition of the new R-Class which will be signed by each member of the Rolling Stones and later auctioned to raise money for charity.
In addition, Mercedes' sponsorship of the tour will include the "Rock the R" online sweepstakes (www.rocktheR.com) where entrants will have the chance to win two first-class roundtrip airline tickets and accommodations to see the Rolling Stones A Bigger Bang concert during the European leg of the A Bigger Bang tour. Second Prize is a $20,000 home theater system by harman/kardon; and Third Prize is a harman/kardon mini home theater system, of which five will be awarded. –Bob Grossweiner and Jane Cohen