Michael Rapino Talks Technology, Global Markets At Billboard Conference

NEW YORK (CelebrityAccess MediaWire) — Live Nation's Michael Rapino took time off from presenting at this year's Billboard Touring Conference, to sit down for an interview.

In the ranging monologue, Mr. Rapino discusses the 'exploding' growth of the global market, and fans interest in both big name performers as well as developing artists.

Mr. Rapino also talks about the success of Live Nation's digital/social media platform, some of their plans for additional content offerings and how he feels that Live Nation can benefit artist managers and help to drive sponsorship agreements, a particularly salient point in light of the company's announced joint venture with music marketing company Parallel Contemporary Music.

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