NEW YORK (Hypebot) – According to eMarketer, there are 32 million moms online in the US today, and the number is growing. A new pr and marketing program from Child's Play Communications dubbed Music Moms hopes to tap into that market by putting music in the hands of influential mommy bloggers. Music Moms reviews music across all genres including children's music, and Universal Motown has already used the service.
Adults have not traditionally been all that interested in new music; particularly after kids start arriving. But that does not deter Music Moms. ""We have been working with moms for more than 20 years and are in tune with the interests, trends and needs of bloggers," said Child's Play's Stephanie Azzarone. "Music Moms is a great way to create buzz surrounding music artists. Members of Music Moms will be the first on their (virtual) block to know about new music, and to share that information with their online friends – thus positioning themselves as the go-to moms in their online communities."