NEWARK, NJ (CelebrityAccess) — The Madison Square Garden Company and Prudential Center announced that they've entered a booking and marketing partnership aimed at bringing more top concerts and attractions to New Jersey. This new agreement brings two of the largest venues in t
The 19,000-capacity Prudential Center opened in 2007 and currently serves as home for the National Hockey League’s New Jersey Devils, Seton Hall University’s NCAA Division I Men’s Basketball program, and more than 175 concerts, family shows and special events each year.
As well, the arena will soon be home to the 8,000-square foot Grammy Museum Experience Prudential Center, which is slated to open in October this year.
MSG owns some of the world’s most celebrated venues, including Madison Square Garden – the number one concert venue in North America and undisputed market leader in the New York area. These assets, along with our effective booking strategy and proven expertise in marketing have helped make MSG an industry leader in live entertainment,” said Darren Pfeffer, Executive Vice President, MSG Live, The Madison Square Garden Company. “We look forward to leveraging MSG’s unique stature and strong, long-standing relationships with industry leaders, along with a common membership with the Prudential Center in Oak View Group’s Arena Alliance, to help bring an exciting array of events to the Prudential Center, while also serving the market with more options.”
“New Jersey has an incredible, rich history in entertainment and is home to some of the greatest performers and artists to ever live,” said Scott O’Neil, Chief Executive Officer at Prudential Center. “It is our mission, responsibility and priority to celebrate that history and further the legacy of this state by bringing the world’s top entertainers and attractions to Prudential Center. By forging this relationship with the innovative team at the iconic Madison Square Garden, we believe Prudential Center will continue to serve as a community cornerstone not only for Newark, but for the entire state of New Jersey, unifying the area through the power of sports and entertainment.”
