NEW YORK (CelebrityAccess MediaWire) –MSG Entertainment's production of "Annie" set a record-breaking four-week, 32-performance run at the Theater at Madison Square Garden. Total attendance from December 6-30, was 155,875, achieving a record-breaking 93 % capacity. Total gross revenue for the production exceeded $8 million, making "Annie "one of the highest grossing family shows in the Theater at Madison Square Garden’s history.
"MSG Entertainment seeks out partnerships that will offer audiences the highest quality of entertainment that they have come to expect from our venues," said Andrew Forstadt, vice president, Special Events, MSGE. "Although the holiday season in New York is certainly a competitive one, the strength of such a strong theatrical property like Annie, coupled with the versatility of the Theater at Madison Square Garden as well as the marketing and promotional expertise of MSGE, was a perfect fit. We consistently pursue opportunities that will entertain audiences and help build memories for years to come and we are thrilled that so many families were able to enjoy this beloved classic musical at the Theater at MSG."
Presented by MSG Entertainment and produced by Ken Gentry and NETworks, this production of "Annie" marked the 30th Anniversary of the show as well as its first return to New York in 10 years. Kathie Lee Gifford played the role of the notorious orphanage matron Miss Hannigan. In its final week, "Annie" grossed $2,649,750 in ticket sales, selling 44,428 tickets, which rivals the number of attendees for the top three shows on Broadway combined ("The Grinch", "Wicked" and "The Producers" totaled 48,000).
"We could not have asked for a better partner than MSG Entertainment," said Kary Walker, executive producer of "Annie." "From their expansive knowledge of the marketplace to their exceptional production team, the MSGE team is a true leader in live entertainment." — Bob Grossweiner and Jane Cohen
