Nederlander Teams With Front Fow Marketing

LOS ANGELES (CelebrityAccess MediaWire) — Alex Hodges, COO of Nederlander Concerts announced a deal with Front Row Marketing Services (FRMS) for exclusive representation with respect to corporate sponsorship of Nederlander Concerts venues. Industry expert, Kim Hawkins has been tapped to spearhead the local team and work directly with Nederlander Concerts as the Director of Corporate Partnerships.

FRMS, a subsidiary of the nationally recognized sports and entertainment firm Comcast-Spectacor, will assist Nederlander Concerts with the sales initiatives and sponsorship agreements for Nederlander’s venues, including The Greek Theatre in Los Angeles, the Santa Barbara Bowl, the Grove of Anaheim and the San Jose Civic.

“We are thrilled to partner with a premier organization such as Nederlander Concerts,” said Adrian Staiti, Senior Vice President. “The strength of their assets is second to none, as evidenced by the numerous awards their venues and staff earn each year, and we anticipate this partnership being a success for years to come.”

“We are extremely excited about our partnership with Nederlander and representing their sales initiatives to generate revenue through corporate partnerships for their iconic venues. We feel we can make a significant impact in Nederlander sales,” said George Manias, Regional Vice President.

Hawkins, a native Californian, was recruited by FRMS and relocated back to Southern California where she has extensive experience up and down the coast. Most recently she worked as an Account Manager at WSOC TV in Charlotte, North Carolina where she created marketing solutions for clients both locally and nationally and developed new business for the company. From 2005 – 2007, she worked for Global Entertainment as the Director of Sales. There she managed the corporate sales managers for five venues in New Mexico, Ohio and Arizona and was responsible for selling VIP seating and suites, securing naming rights deals and venue signage associated with those venues in each market.

“I am looking forward to working with Nederlander Concerts and growing their sponsorship platform throughout the West Coast,” said Hawkins. – CelebrityAccess Staff Writers

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