(CelebrityAccess MediaWire) —
The Sovereign Bank Arena, the 10,000-seat multipurpose entertainment and sports arena in Trenton, NJ, will begin selling tickets via a new, more efficient ticketing system. Global Spectrum, operators of the Sovereign Bank Arena, introduced New Era Tickets as the new ticketing company for all events at the Sovereign Bank Arena.
Both New Era Tickets and Global Spectrum are subsidiaries of Philadelphia-based sports and entertainment firm, Comcast-Spectacor. New Era Tickets will offer its customers in Trenton a more personalized service, user-friendly network, print at home tickets and additional conveniences for its customers.
"New Era Tickets will allow Sovereign Bank Arena customers the convenience of purchasing tickets with many new and exciting opportunities to enhance their purchasing experience," said New Era Tickets president Fred Maglione.
"This is a very exciting time for our customers at the Sovereign Bank Arena," said Global Spectrum's Eric Cuthbertson, general manager of Sovereign Bank Arena. "It is our goal to continuously provide our guests with the ultimate experience each and every time they visit the Sovereign Bank Arena and that experience always begins with the ticket purchase. New Era Tickets offers our customers tremendous options and better service and we look forward to working closely with New Era Tickets." –Jane Cohen and Bob Grossweiner