(CelebrityAccess MediaWire) —
Nielsen Entertainment, the leading provider of Actionable Entertainment Intelligence (AEI) and BigChampagne Online Media Measurement, have entered a strategic relationship to link airplay monitoring and Peer to Peer download data. This relationship will link Nielsen Entertainment's BDSRadio.com to BigChampagne's Peer to Peer (P2P) charts, combining radio airplay "spin" data with "Top Swaps." This combined analysis of Nielsen Entertainment's BDSradio.com resources; digital, terrestrial and satellite airplay data and BigChampagne's P2P measurement, will provide both the radio and record industries with a unique matrix of music consumption measurement.
"The linkage of Nielsen Entertainment's Actionable Entertainment Intelligence in music with Big Champagne's P2P charts is the beginning of a broader new landscape we plan to map, detailing the interrelationship between technology and consumption. I anticipate Nielsen Entertainment's relationship with BigChampagne will grow beyond music," said Andrew Wing, president and CEO, Nielsen Entertainment.
Rob Sisco, president Nielsen Entertainment's Music Group, and COO Nielsen Entertainment East Coast Operations added, "Given everything Nielsen Entertainment knows about entertainment consumption and specifically, music retail and radio airplay, this relationship provides both our companies' subscribers with greater insight into marketing and monitoring their product."
"Partnering with Nielsen Entertainment has been an ambition of ours from the start," said Eric Garland, CEO of BigChampagne. "We're thrilled to be working with Nielsen Entertainment's BDS, one great step towards validating that online interest is the leading and most immediate measure of market response to radio and music television programming." –Jane Cohen and Bob Grossweiner