CANNES, France (CelebrityAccess MediaWire) — Nokia's Tero Ojanpera is set to deliver the keynote address at this year's MidemNet when it kicks off on this Saturday in Cannes.
Ojanpera, Nokia's executive VP of entertainment and communities, is expected to not pull his punches as he opens the 3-day forum, which focuses on the music industry in the digital era. Ojanpera has big shoes to fill after U2 manager Paul McGuinness' much commented on keynote address at last year's event in which he took ISPs to task for refusing to block file sharing software from their networks.
"I shall be addressing some of the issues Paul McGuinness raised last year, such as how to make sure rights holders get paid, as well as how to buy and share music legally with friends," Ojanpera told Billboard.biz
Ojanpera is positioned well to offer insight into the changes overtaking the industry. Nokia has been at the forefront of looking for alternative ways to offer music to customers with their "all-you-can-eat" DRM protected download service "Comes WIth Music" connected to their handheld mobile devices.
"We've already paid [for the content], so customers can share the music freely," he says. "That approach will help monetize music, encourage the creation of new services, and have an impact on the way consumers can enjoy music." – CelebrityAccess Staff Writers