(CelebrityAccess) — PledgeMusic announced the launch of Amplify, a new program intended to foster the careers of developing artists.
Amplify calls on up-and-coming artists to submit their work for a chance to receive support through PledgeMusic's fan-based platform, as well as engage with the program's sponsors which include several notable entertainment and lifestyle brands.
Sponsors signed on to participate in the program with PledgeMusic thus far include .Epiphone, Guitar Center, and music retailer FYE. Epiphone will contribute a total of 15 guitars to the project, worth a value of up to $45,000, providing each finalist a guitar of their choice as well as social media promotion.
Finalists will also receive: a $500 Guitar Center gift certificate, special artist pricing, and artist concierge service for one year; and support from FYE including chain-wide distribution of the winning artist's physical release, manufacturing support, plus artist promotion on the brand's online platforms.
At launch, Amplify has selected the first round of finalists through an internal submission process. Moving forward the platform will follow a submission program three times per year, with each cycle providing open opportunity to apply for participation, the company said.
The five finalists include: Brooklyn-based indie rock musician Torres; acoustic/folk artist Michael Bernard Fitzgerald; Boston's funk/pop outfit Ripe; Los Angeles' dark pop group Holy Wars; and Canadian folk music duo Twin Bandit.