Clear Channel Entertainment has sold the naming rights to Polaris Amphitheater in Columbus, Ohio, to Germain Motor Co., a Columbus-based car dealership. Terms of the five-year deal were not disclosed.
"We are pleased to expand upon the relationship between Germain Motor Company and Clear Channel Entertainment," said Steve Germain, president/CEO of the Germain Motor Co. "It’s a good match for us. Many of our customers live active lives and we believe that the connection with Germain Amphitheater
will embrace such lifestyles. Music has always been a vehicle in which we communicate with our customers, and this opportunity allows us to directly reach our core customer base and build a stronger brand visibility in Central Ohio, while creating a positive impact on the community."
