LITTLE ROCK (CelebrityAccess MediaWire) — Hoping to spark some life in the largely quiescient Riverfest Amphitheatre, the Little Rock Parks Department has devised a plan to make the shed a year-round venue.
According to the Arkansan, the plans call for major capital investment to add a roof and facilities which would enable the amphitheatre to become capable of hosting events year-round. The city is currently exploring possible means of funding the refurb, including the possible sale of naming rights to the venue.
The amphitheatre has seen little use in the 4 years since Butch Stone's promotion contract ended. The Arkansan reported that during his tenure, Stone met the staffing requirements for the venue, from security and technical staff to ticket takers. Since his disassociation with the venue, the lack of a full professional staff there has made the amphitheatre a challenging place to stage a show.
Mark Webre, the deputy director of the parks service told the Arkansan that no decision has been made about what kind of promotional agreement the city might look for after improvements are made, however he expressed doubts that another exclusive agreement would be likely. – CelebrityAccess Staff Writers
