Industry veterans Rob Marrero and Jeffrey Chabon have joined TBA Entertainment as vice president, strategic development for consumer programs and senior account director, respectively. Both will focus on developing consumer marketing programs for Fortune 500 companies.
Marrero specializes in linking entertainment, media and retail partners through strategic alliances and has worked with such clients as Southwest Airlines, Sea World Adventure Park, Warner Bros., Mercury Records and Kennedy Space Center.
Chabon, formerly president and owner of Chabon Entertainment Group, Chabon brings nearly two decades of experience in the fields of entertainment, concert promotion, sponsorship development and festival production. He has successfully executed entertainment marketing projects for corporate clients such as American Express, US Airways, Sheraton, Anheuser-Busch, Seagram's, Heineken, Coca-Cola, and Volkswagen among others. Additionally, Chabon has directed the concert marketing initiatives for many of the world's top artists including David Bowie and Paul Simon.