In a seven-year deal, Verizon Wireless has acquired the naming rights to Sandstone Amphitheatre in Bonner Springs, KS — its seventh such amphitheater title. Financial terms were not disclosed.
"This is a very exciting day for Clear Channel Entertainment, Verizon Wireless and
Kansas City music fans," said Patrick Leahy, Clear Channel Entertainment’s
Central-Region COO – Music. "Verizon Wireless Amphitheater is one of
America’s premier concert venues, and we are thrilled that Verizon Wireless
recognizes the abundant opportunities provided by having its name connected to a
venue famous for attracting the biggest names in entertainment."
"The sponsorship of Kansas City’s best-known music entertainment venue is part of
our aggressive strategy to increase awareness of the Verizon Wireless brand," said
Mark Crumpton, President of Kansas/Missouri Verizon Wireless. "It is a good
match for us, because many of the people who enjoy performances at Verizon
Wireless Amphitheater lead busy, active lives. We believe they are likely to
embrace our advanced wireless technology to stay in touch with friends, family and
work."
