NEW YORK (Hypebot) – Golbal EDM powerhouse SFX Entertainment has announced an extensive marketing and content deal with radio and media giant Clear Channel. The partnership includes three initiatives: a national DJ/Producer contest in partnership with SFX owned EDM hub Beatport, a weekly Beatport Countdown radio show; and a live event series.
“The demand for electronic music continues to increase across all of our platforms at Clear Channel,” said John Sykes, Clear Channel’s President of Entertainment Enterprises. “This strategic partnership with SFX will give our audiences access to a deeper selection of music content and live events."
Specific plans for 2014, include:
A national DJ talent contest airing live on select Clear Channel stations nationwide, as well as on Evolution, iHeartRadio’s dance music hub, with parts of the competition taking place at iHeartRadio Theaters in New York and Los Angeles. The winner will appear at Mysteryland, SFX’s newest U.S. festival taking place on Memorial Day 2014 weekend on the hallowed grounds of Woodstock in New York, and also receive a recording contract with Beatport and a major record label.
A weekly Top 20 Countdown from Beatport, to air on Clear Channel stations nationwide. Top Clear Channel stations airing the Countdown include Z100/WHTZ FM in New York; KIIS-FM in Los Angeles; 103.5 KISS-FM/WKSC in Chicago; WILD 94.9 FM/KYLD in San Francisco; 106.1 KISS-FM/KHKS in Dallas-Ft. Worth; Hot 99.5/WIHT-FM in Washington D.C.; Q102 Philly/WIOQ-FM in Philadelphia; Power 96.1/WWPW-FM in Atlanta; Evolution 101.7 Boston/WEDX-FM; Channel 95.5/WKQI-FM in Detroit; and Y100/WHYI-FM in Miami-Ft. Lauderdale-Hollywood, among others.
The live event series provides a framework for event creation including a national EMC event program focused around Halloween 2014.
In a statement Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment, said: “The framework we have established with Clear Channel, whose stations include KIIS-FM and Z100, brings the electronic music category to a broader audience and delivers on what we believe the young music consumer wants today. It also allows us to amplify the promotion of DJ/Producers who are the life-blood of our industry.”