AMSTERDAM, Netherlands (CelebrityAccess) — Robert Sillerman's SFX Entertainment has announced that it has acquired a 50 percent stake in Amsterdam-based EDM promoter Alda Holding B.V. The company will become SFX's touring division.
Alda will continue to operate as an independent company with its current CEO Allan Hardenberg at the helm.
Founded in 2007 by David Lewis and Allan Hardenberg, ALDA Events’ portfolio features tours by DJs such as Armin van Buuren and Hardwell, and events such as A Day at the Park and Electronic Family, and the company co-produces the Amsterdam Music Festival with ID&T.
“David Lewis and Allan Hardenberg are true innovators when it comes to creating and executing dance music events and artist tours, and we are thrilled they are joining the SFX family,” said Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment. “Combining ALDA Events’ international touring expertise and extensive roster of artists with SFX’s comprehensive portfolio enables both companies to bring bigger, better EMC experiences to fans all around the globe.” – Staff Writers