Solve For Orwellian X

NEW YORK (CelebrityAccess MediaWire) — Robert F.X. Sillerman's new venture, Function(x) Inc. announced the upcoming release of Viggle, a rewards-based loyalty program for television that actively monitors your watching habits.

Viggle, which will be available initially as a free download in the iTunes App Store, somehow automatically identifies what shows users are watching and then awards its users points for checking into TV shows. Points can be redeemed within the app for dozens of rewards from companies such as Burger King, Sephora, Fandango and the Hulu Plus subscription service or converted into charitable donations.

The free Viggle app will soon be available in the U.S. for download through the iTunes App Store for all iOS devices. Special versions for iPad, Android and the Web will follow shortly. – CelebrityAccess Staff Writers

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