LONDON (CelebrityAccess MediaWire) — Mobile communications behemoth Sony Ericsson has announced that it will sponsor the Virgin V Festival which is currently in the planning stages for a Summer 2007 return. According to a report in UK media source Mad.co.uk, Sony Ericcson will be replacing Motorola, which has been the festival's primary sponsor for the last two years.
Both of the UK edition of the popular festival, at Chelmsford & Weston Park, Staffordshire are sold-out.
Richard Dorman, senior marketing manager at Sony Ericsson, said: "We are really excited to have the opportunity to show off our diverse range of top quality walkman phones in such a fantastic environment."
He added "The vibrant, music drenched atmosphere at this year’s Virgin Mobile V Festival is the perfect event to showcase the fantastic new W880i in particular. We are looking forward to working with Virgin Mobile to come up with lots of innovative ways to sample our products to all music lovers at the V Festival." – CelebrityAccess Staff Writers
