Sony's Noelle Bell Joins X5 Music Group Digital Team

NEW YORK (Hypebot) — X5 Music Group has hired Noelle Bell as Account Director based at the label's New York City. Prior to joining X5, Bell was part of Sony's Commercial Music Group. The digital music veteran will be in charge of X5's digital sales with major accounts ranging from Amazon to Spotify.

"Noelle Bell is a widely respected digital music executive and we are thrilled she's joining our dream team," said X5 North American CEO Scott Ambrose Reilly. "As we are growing in North America, we count Noelle as a key part of our expansion strategy." That expansion apppears likely to include several major new alliances rumored to be announced in the coming days.

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