SARATOGA SPRINGS, NY (CelebrityAccess MediaWire) — The Saratoga Performing Arts Center has announced that they are parting ways with Ticketmaster, their longtime ticketing agency and that they will bring ticketing operations in-house.
According to the Times-Union, SPAC decided to part ways with Ticketmaster after the company informed SPAC that they planned to re-negotiate their 2010 contract.
Starting on April 1st, SPAC take over ticket sales and management for classical, jazz and ballet performances at the venue. Live Nation will continue to handle ticketing rock & pop events at the venue.
To facilitate the in-house sales effort, SPAC will be deploying the Theatre Manager system. While the initial cost of the system is fairly steep at $100,000, SPAC officials expect that the investment will be recouped within 3-5 years through cost savings and fees. Speaking of fees, the new system may mean less expensive tickets for events at the venue, however a final ticket pricing has yet to be finalized.
"They possibly will be less," said Marcia White, SPAC's president and executive director, told SPAC's board of directors. "We haven't worked it out yet." – CelebrityAccess Staff Writers