SAN FRANCISCO (Hypebot) – Spotify has partnered with BandPage to add direct to fan sales to the popular music streamer. The integration is live today; and in addition to traditional merch offers like t-shirts, musicians can profit from additional revenue streams like VIP experiences, secret shows and other exclusive direct artist to fan offers.
Some in the industry have been critical of what they see as low payments from Spotify and other music streamers. Today's announcement showcases Spotify's potential to help artists gain new fans and now to monetize them.
Examples available today include a meet and greet with musician Porter Robinson and a prop from his Lionhearted video, a limited edition koozie and tshirt bundle from Miranda Lambert, a presale and exclusive online concert offer from Ariana Grande, a song collaboration with members of Tea Leaf Green, and preshow soundcheck parties with the Stone Foxes.
“For so long, musicians haven’t effectively been able to reach their fans with the right merch and VIP experiences across major streaming services. This partnership opens up a new revenue stream that enables musicians to sell directly to 40 million fans at the moment they are most engaged and listening to a musician’s song,” said J Sider, Founder and CEO of BandPage.
"This partnership represents an exciting step forward in the kinds of offers musicians can present to their fans on Spotify,” said Mark Williamson, Director of Artist Services for Spotify. “We’re pleased to be working with BandPage to help artists engage with their fan base and create new revenue opportunities.”