NEW YORK (Hypebot) –- Spotify and Yahoo! have cut a global content distribution and promotion deal that embeds Spotify’s on demand music service across the Yahoo! network of sites. It's a major deal for both companies. Spotify gets access to Yahoo!'s 700 million unique users monthly. Yahoo! gets a a music service again, after gutting their own over the last several years.
Spotify will initially roll out it's pay button to Yahoo! Music and later be integrated globally across the rest of Yahoo!, including its entertainment sites Yahoo! Movies and omg!. In turn,Yahoo! will create an app for Spotify’s app platform that delivers music and entertainment content to Spotify's 10 million users.
Spotify's Facebook partnership has driven rapid growth for the music streamer. The Yahoo deal should only accelerate it further. Yahoo!, in addition to giving users another reason to spend more time on their sites, will also see a share of revenue as some switch from free to paid.