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Summerfest Makes Front Office Changes


(CelebrityAccess MediaWire) — Milwaukee World Festival Inc., which puts on the annual Summerfest concert series, has announced a number of changes in its front office, including promoting entertainment director Bob Babisch to VP Entertainment.

Babisch, who has always been instrumental in planning, will head planning and securing entertainment for the 11-day festival, according to the Milwaukee Business Journal.

Controller Sue Landry was promoted to VP and CFO of Milwaukee World Festival, and will manage the finance department, admission functions, information technology, box office operations and administration.

Director of Marketing John Boler has been promoted to VP Sales and Marketing.

Assistant Director of Sponsorship Sarah Smith was upped to Director of Corporate Sales. All of the appointments were effective January 1. –by CelebrityAccess Staff Writers